Business strategy

Client: Multinational niche company specialized in selecting, recruiting, assigning, outsourcing and training multilingual staff. Part of a large multinational group.
Situation: Strong growth on international level, M&A and/or start-up plans in various countries.
Assignment: Due to the growth of the company, a corporate DNA has to be defined as the basis for further expansion. The aim is to create a “company users manual” as a common denominator between all countries. This document will on one side emphasize the uniqueness of the company as such, allowing on the other hand to combine this international uniqueness with vital local aspects in order to elaborate every national strategy. Targets are the country managers and the board.