Commercial strategy

Posted on February 4, 2010 by Olivier Treinen

Client: Multinational company, business intelligence software

Situation: Need of definition and implementation of a structured commercial approach towards the market of the Grand-Duchy of Luxembourg.

Assignment: Analysis and diagnosis of the commercial history on the Luxembourg market. Presentation of the specificities of the Luxembourg market. Definition of target and approach. Advice for improvement, conclusions and advice to management.

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